About this Event
Workshop Event: Digital Growth Workshop with AI, Social Media & Meta Ads
Hosted by: MDIDM INFOWAY
Date: 16/08/2026
Time: 10:00 AM to 5:00 PM
Location: Inhouse Seminar (Workshop)
Total Participants: 30 Members
Guest Speaker: Dr. Dharmendra Ambani
Workshop Overview
The Digital Growth Workshop with AI, Social Media & Meta Ads was organized by MDIDM INFOWAY to provide students with practical knowledge of modern digital marketing strategies and tools. The workshop focused on how businesses can use Artificial Intelligence, Social Media Management, and Meta Ads to build their online presence, reach the right audience, generate leads, and achieve measurable business growth.
Topics Covered
- Introduction to Digital Marketing and Digital Growth
- Understanding Social Media Management
- Social Media Content Planning and Strategy
- Creating Engaging Content for Social Media
- AI Tools for Content Creation and Marketing
- Using AI for Social Media Ideas and Productivity
- Introduction to Meta Ads
- Understanding Facebook & Instagram Advertising
- Meta Ads Campaign Structure
- Audience Targeting and Customer Segmentation
- Ad Creative and Copywriting Basics
- Budgeting and Bidding in Meta Ads
- Lead Generation through Meta Ads
- Understanding Key Advertising Metrics
- Campaign Performance Analysis and Optimization
- Building a Strong Online Brand Presence
- Practical Digital Marketing Strategies for Businesses
- Career Opportunities in Digital Marketing
Objective
The main objective of this workshop was to help students understand how AI, Social Media Management, and Meta Ads can work together to support modern digital growth.